How to offer a free download and market it






















E-junkie also supports the sale of physical products with tax and shipping calculation and inventory management. It features discount codes and download activity tracking. Set the file download limit and link expiration. Access the built-in reporting platform to easily view stats and make custom reports.

PayLoadz lets you sell downloadable items such as software, music, movies, PDFs, templates, files, and anything else that can be downloaded.

Use button codes and links to sell on social media or your website. Deliver your products instantly after payment. Integrates with eBay for digital goods auctions. Supports over countries and over 20 currencies. Customers can pay with credit or debit cards, e-checks, ACH transfers, or directly into your own PayPal account. Pulley is a solution to sell downloadable products, such as digital art, music, videos, fonts, ebooks, and software. Money goes directly to your PayPal account.

View real-time statistics as well as complete order and download history. Integrates with Big Cartel, the ecommerce platform. MemberPress is a WordPress membership plugin to sell digital download products, as well as create, manage, and track membership subscriptions.

Manage your members by granting and revoking their access to posts, pages, videos, categories, tags, feeds, communities, and digital files. Sellwire Sellwire. Simple Goods. Easy Digital Downloads. More: Shopify. Ecommerce Shipping Benchmarks Shippo. Consumers 3 Tips to Succeed in International Ecommerce. We are not affiliated with any e-commerce service, platform, or provider. If you have an existing website that is fully functional and mobile-friendly , then your site can be one of the greatest assets to promoting your app.

At one point or another, all of your customers or anyone interested in your company will find their way to your website. When they do, it is important they all know you have an app. Including your app in your site could mean sectioning off a part of your site exclusively for the app.

Such as the corner of the screen or towards the middle of the web page. While this method can bring in more downloads we recommend taking an alternate approach. Instead of placing it solely on your site, have a pop-up page display whenever someone visits your site.

This way, the app is the first thing your viewers see. The pop-up page is simply a gentle reminder that you have an app and your customers are given either the option to download the app or continue to your mobile site. In addition to including your app on your website, including it in your regularly scheduled blog post is one of the best mobile app promotion strategies you can leverage. You may do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app.

When writing the blog post solely about the app, write a complete story about your app and let your target audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding. As mentioned previously in the influencer section of this guide, you can also get bloggers on other websites to build hype for your blog. Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails.

As a business, you will send out countless emails and not including your app in each of those is a missed opportunity. Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app.

Include details such as what can be accomplished through the app and a link redirecting towards the download page.

Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures. For more stats on email marketing, check out this piece.

Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. Assign a team to work on bringing this video together. The collective minds of more than one individual will help you to finish projects faster and with fewer errors.

Keep in mind that your demo video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly. Once you are finishing creating your demo video, be sure to leverage your social media channels and other platforms to promote your app.

Your demo video can be included in your blog post, Instagram, and Youtube channels. May it inspire you to create exceptional demo videos for your customers:. For more information, read this useful guide here. Remember, the app market is bigger than those two popular stores. Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it.

It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom.

Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings. If you get this shot, you can kill more than a few birds with one stone. Getting your app featured offers long-term benefits such as:. Ask for their feedback on your app and give them free promo codes to try it out. Discuss current features, bug fixes, future updates and value their opinion. With over 1. Due to that noise, many people choose to take interest in apps, only when the app icon entices them.

In this image you can see how some top apps make use of a simple pallet of colors to make their icons stand out and build a recognizable brand. Finally, some of the most popular mobile apps with a great take on the idea of leveraging a logo icon over text. Adding captions and adding more visual elements to your screenshots is the best way to turn a boring task management app, into a high download winner.

It makes it a simple choice to download or not to download. Just like search engine optimization, app store optimization focuses on keyword relevance, search relevance and the keyword density in your description. With almost half of iPhone users in the US finding apps through search, your app description is one of the most important things you can focus on in your mobile app marketing efforts.

We wrote an entire article just about how app store optimization and mobile search engine optimization work. Spendee is a great example of a great mobile app landing page that has all the elements needed for user acquisition and engagement. Breaking it down, while the page has multiple links out, the two most noticeable links are the App Store and Google Play Store buttons.

As you scroll down, each panel has a single call to action, which leads directly back to the main call to action — to download the app. The second last panel even has social proof from news outlets as well as actual users of the apps. Leverage those existing customers and visitors to get more of them to download your app. Make a small banner for your website that pops up somewhere non-intrusive.

I find HelloBar is a great way to do this:. Getting on an App Review Site means you are going to have to send them a pitch. Meaning you have to convince the website that your app is good enough to be reviewed by them and therefore featured on their site.

Many of these app review sites are looking for things such as:. When you reach out, you will most likely have to provide support material for your app.

This is usually done in the form of a document containing the following items:. If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your website and your App Store page. If you get reviewed by a popular app blog like AppAdvice, you can expect a similar amount of traffic to flow through to your website and App Store listing.

With a cumulative total of over 11 million Twitter followers, over 6 million Facebook fans and tens of millions of unique visitors per month, features on any of these websites can mean lots and lots of downloads for your app. This is where you make the sale to the journalist to publish the story. Be sure to include lots of screenshots, more than you think reasonable. The last thing you want is to be featured on TechCrunch with a blurry logo because you only sent them one image size.

A good promo video can do wonders for helping people understand what your app is all about. By seeing it in action, they can make a very conscious decision about their choice to test out your app. These types of quotes help set a message about the company behind the app and build a strong brand for the company behind the app. Having a good promo video is a staple of any mobile app.

Clear for iPhone — Available Now! While this video may seem simple compared to other app promo videos, the video generated over 1. Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion.

Sending the message once is good, but sending it multiple times over a month or two is even better. Well let's say you want to offer a pdf to someone.

You could create a new page called "FREE PDF" or whatever you want and on that page you would put whatever usual content you like, such as information about the pdf, pictures, screenshots, etc, then you would just go to "add media" as explained in the training, and add it into your page, just like if you were adding a photo.

When someone clicks the pdf, it will automatically download. I see what you mean. I will try that too. Very helpful Training for new members and existing members :. Account Setup. The Account Setup badge is given out when your profile description is added, and a profile image is added!

User Joined. The Join Date badge marks the day that you took the step of joining the Wealthy Affiliate community! The Premium badge is given out to showcase you being a Premium member here at Wealthy Affiliate! First Website. The First Website badge is earned when you get your very first website at Wealthy Affiliate up and running and live on the web! The Google badge marks the exciting milestone of one your websites being ranked in Google!

The Certification badge is earned when you complete all the tasks within a Certification training level! The Dedication badge is given out at the 6 month mark after upgrading to Premium. Then you'll receive a new badge for each 12 months you've been at the highest level membership within WA!



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